Everything, newest first

Writing

• Oct 2026Case studyBuilding the one feature instead of buying the platformA retailer was about to buy an enterprise platform to show targeted offers. I built that one feature instead. It was live in four weeks, has shown over 765,000 offers since (production database, Oct 2026), and they own all of it. Build vs buy7 min
• Oct 2026EssayThe FDE label is new. The work isn't.Gartner is warning about "FDE washing": consulting sold as something more specialised. I ran a consultancy for ten years, and I think they're worried about the wrong half of the problem. Applied AI6 min
• Sep 2026Case studyVoice AI in production for Australian clinicsClinara records consultations, writes the clinical notes and coaches the clinician. I built it to run onshore, under Australian surveillance and privacy law, and it's working towards ISO 27001. Voice AI5 min
• Jul 2026EssayA colleague sent me this planPretending your own idea came from someone else is the sycophancy fix most people work out for themselves. It does work, and it has been measured. It also ranks third, and it does nothing for six of the ways models flatter you. Working with models13 min
• Apr 2026Case studyClick & Collect across a 50+ store retail chainA retail chain's Click & Collect ran through its POS and kept losing orders. We moved it onto Shopify's in-store pickup, and I built one app that runs each order from shelf to handover and keeps Shopify and the ERP in step. It went live in 51 stores. Retail operationsBuild vs buy5 min
• Feb 2026Case studyMigrating millions of Shopify customers to a new regional store with zero downtimeA fashion retailer opening a new Shopify store for the UK and EU needed its customers there moved across from its Australian store, consent and all. I designed and led a migration that ran while the business kept trading. The new store opened with its customers in place. Data migration5 min